Protection is often the entry point, but what you add on top of it is where the difference shows up. Onward customers are leveraging the full stack to redefine their customer experience and improve their profitability.
Introducing Smart Exchanges
Smart Exchanges reads the return context, the product, the reason, the fit, and recommends the exact replacement, a relevant alternative, or an upgrade worth more than the original. The refund becomes a second purchase instead of a lost one.
BUBS Naturals generated $220K at a 70% attach rate
BUBS protected 140,000 orders with Checkout+. Seven in ten customers took the upgrade, which put $220,000 of value into the business, about $80,000 of it through CashBack. At that adoption rate, protection stops being a line BUBS pays for and becomes value that scales with every order.
SAXX added $2.95 to every upgraded order
SAXX runs direct storefronts in the US and Canada. Across 76,707 upgraded orders, Checkout+ lifted average order value by $2.95 and returned $226,000 in revenue with no SaaS fees. Roughly $100,000 of that came through CashBack, which brought back about $12 in repeat revenue for every dollar redeemed.
How Onward helped Solgaard consolidate its post-purchase stack
Solgaard was running protection on Onward while tracking and returns sat on AfterShip. Two systems, two data sets, two lines on the P&L. Moving all three onto one platform removed the tracking and returns fees entirely and generated $91,000 through Checkout+ at a 66% attach rate across 31,000 orders.
Customers fund the post-purchase stack, the brand keeps the margin, and the rewards buy the next order.
Want to know what your attach rate could be?