Five things this month. An iconic outdoor retailer moved onto the platform, our Richpanel integration went live, and three new resources landed for teams trying to work out whether their post-purchase stack is a cost line or a profit line.
Backcountry.com chose Onward
Backcountry is now running on Onward. It is a meaningful enterprise win and a signal about who the platform is built for: larger, more operationally complex merchants where post-purchase decisions carry real money.
Onward is now integrated with Richpanel
Onward claims and protected orders now appear inside Richpanel, so support agents can confirm coverage, check claim status, and file a claim without leaving the conversation. Fewer tabs for the agent, faster answers for the customer. If your CX team runs on Richpanel, this removes a step from every shipping inquiry they handle.
How The Commerce Group turned a $60K software expense into $700K in profit
The Commerce Group runs five brands and roughly 400,000 orders a year. They were paying about $60,000 annually for order tracking and returns across separate vendors, and that bill grew with every order. Consolidating on Onward removed the fees and generated $700,000 in profit through order upgrades. The point is not the swap. The point is that post-purchase stopped being a cost line.
Onward vs. AfterShip
AfterShip sells a set of tools that make post-purchase logistics run well. Onward is one system built to generate revenue and repeat purchases on every order. The comparison covers what that difference does to your architecture, your pricing model, and your adoption rates.
Onward vs. Narvar
Narvar has been adding modules for thirteen years, each one licensed separately. This comparison covers what that structure costs and what it means in practice: who handles your claims and how fast, how much protection customers actually adopt, and where the ceiling sits. The Commerce Group is the live example. Their $60,000 was going to Narvar's tracking and returns modules.
Every piece above comes back to the same question:
Is your post-purchase experience costing you money or making it?
Most brands have never run that math.
Want to see what the answer looks like for your brand?